Thursday, October 27, 2016

‘Habit’ Uses Your DNA to Act as Your Personal Nutritionist

A new company open now to beta testing is boasting that it can help achieve your diet goals by going far beyond any other diet trend. Because every person is different, these generalized plans don’t affect everyone the same, and if one person metabolizes one food better or more efficiently than another, two people eating the same health food will see different effects. Instead of taking a generalized approach at helping their clients, Habit asks for a DNA sample and formulates a nutrition plan based solely on each individual client. But it gets better (and weirder) they will also pair you with a Habit nutrition coach and they deliver meals cooked according to your personal genomic blueprint and health goals.
So how do they make this blueprint? Well, DNA codes for every process your body undergoes metabolism is no different and the company lab checks for over 60 individual biomarkers that together describe how the individual will ‘react’ or metabolize food. They also require the client to take a liquid meal supplement once in the beginning of the service to check “phenotypic flexibility” which just gives a working understanding of your metabolism in action (think of it like a control in an experiment). From this information, they make a blueprint of an optimal balanced diet for the individual.

It’s not all about losing weight either--the clients express their goal and the coaches and personalized food help them reach that goal. So whether it’s lose some weight, training for a sport, healthily putting on weight, Habit claims to be the best help to you. The company has a very interesting goal and procedure and personally I’m excited to hear more about the results of their beta testing.



  1. This is very interesting. I've heard of different diets based on blood type or ethnicity, but didn't think we had the capability of analyzing an individuals entire metabolism to find their most efficient diet plan. I follow a plant-based diet and am curious on how my personal genomic blueprint would match up to it.

  2. Those diets still make some sense, theoretically, since groups of people from similar places are likely to be more genetically similar and as such might break down certain foods in similar ways, but Habit takes it a step farther and tries to tailor the diet to only you. I think it'd be really interesting to maybe use this service to see if there's still any truth behind that thinking.